The history on the LEGO firm begins in 1932 the moment Ole Kirk Christiansen, a Danish father, decided to begin a business selling his wood toys door to door in the town of Billund, Denmark. He referred to as his new business “Lego” — a combination of two Danish words, “leg godt, ” which supposed “play very well. ”

In 1958, you can actually founder, Godtfred Kristiansen, branded a system for coupling the plastic stones that would in the future become called LEGO “Automatic Products Bricks. inches The invention allowed LEGO to create more diverse and sophisticated toys.

Following that, LEGO broadened it is offerings and began to appeal to both small children. It introduced a line of “Minifigures” in the mid-1970s that included human figures with posable arms, and also marketed earrings sets for young girls.

A second expansion in 1979 saw the introduction of LEGO Space sets, releasing astronaut minifigures, rockets and spaceships, among other well-known themes. It happened in 1999, the LEGO Group entered the Star Wars market, https://lego-x.com/2020/01/16/lego-company-history-production-features/ launching units featuring the X-wing jet fighter and TIE Fighter.

Since the company grew, it required to increase their ability to propose new products quickly and efficiently. To this end, it appointed management agent Jorgen Vig Knudstorp.

He helped the company cut down on products on hand and reduce production time. He encouraged this company to build relationships with main toy companies, including Concentrate on, Wal-Mart and Toys ‘R’ Us.

This individual also introduced LEGO Choices, an online community where fans could release proposals for new Profano sets they wanted to watch produced. This kind of allowed PROFANO to test the appeal of new concepts and gain feedback ahead of committing to these people.